Hi, my name is Lauren Isaacson and I will be your liveblogger for this conference. It looks like we have a really exciting program today, so stay tuned for illuminating thoughts from a diverse field of experts and innovators: Ed Cotton of Butler, Shine, Stern & Partners and Influx Insights with be talking about trends and if and why they matter. Colin Nagy (Attention), Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times), and Liz Dunn (Funny or Die) will be discussing San Francisco culture and how it inspires them. Chris Riley of Apple will be talking aboutRead more...
Welcome to the PSFK SF Conference LiveBlog
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PSFK SF Recap: Trends – Should You Care?
PSFK Conference SF began with a thought-provoking presentation from Ed Cotton (BSSP, Influx Insights), speaking on why trends and inspiration matter – and how you can judge and use them. Some key points: - Trends are themes and attitudes that can be tracked over time. Not fads. - The artist is like a sponge, picking up stuff from everywhere. How do you compete for their attention? How can you help the artist? - 9 inspiration themes – Envy, Improvisation, Combinations, Looking backwards, Frustration, Timing, White space, Out of context, Insight driven - Envy: creatives are envious of other creative people.Read more...
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PSFK Conference SF Recap: SF Snapshot
What makes the Bay Area tick? Bay Area locals Colin Nagy (Attention), Kevin Allison (Financial Times), Liz Dunn (Funny or Die), Jeremy Townsend (Ghetto Gourmet), and Amit Gupta (Photojojo, Jelly) discussed what is unique to the SF/Bay Area and what aspects of local culture inspire them the most. Some key points: How does SF compare to other cities? - It holds its own against a London or New York, even though it’s much smaller. It punches above its weight. Not the center of traditional power gives it room to be more innovative. - New York is always trying to beRead more...
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PSFK Conference SF Recap: Shape the World
Chris Riley (Apple) talks about the three Bay Area residents that have shaped his world. Some highlights from his inspiring talk: - You are in the crucible. The crucible of ideas. - #1: Stuart Brand, founder of the Long Now Foundation Trends last generations. Get the clutter of immediacy out of your world view. The Well was a rejection of industrial hierarchies, leaning toward communities Book to read – How Buildings Learn Technologies live on top of deep long term questions and trends Create dialogue and reuse things for the betterment of society - #2: Alice Waters Bay Area chef,Read more...
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PSFK Conference SF Recap: New Art
At PSFK Conference SF, gallery owner Jen Bekman (20×200) discussed how technology has changed how artists work and their relationships with their patrons. Some highlights: - Jen Bekman’s gallery has had an interactive aspect from the start (one of the few that had a web site that updated regularly) - She went online to find artists for her gallery - Eventually overwhelmed with artist submissions, she started an online competition to control the inflow of submissions - Hey, Hot Shot! is a photo competition that gives young photographers guidance and sometimes their first break. - She attracted a lot ofRead more...
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PSFK Conference SF Recap: Behave
At PSFK Conference SF, Josh Handy (Creative Director, Industrial Design) and Nate Pence (Creative Director, Brand Communications) of Method shared their insights on how design can mirror and shape an organization. Some of their key points: Make products that create a demand. Try to bring green to the mass market. Be bold, friendly, something to talk about – unique in a sea of sameness. Compete at the shelf level through good design (can’t outspend the competition). The launch of Clorox GreenWorks spent more that the entirety of Method’s marketing budget for the last 7 years of its existence. Open planRead more...
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PSFK Conference SF Recap: When Words Are Not Enough
At PSFK Conference SF, George Murphy (Modo Group) and John Pollard (Microsoft) discussed how Microsoft is bringing its brand to life, and how companies can use new approaches to reaching their customers by creating memorable, valuable experiences. The equity of Microsoft is built on an iconic founder and his philanthropic work Marketing budget goes mostly to sub-brands But Microsoft hasn’t reached the consumer with a brand personality Hasn’t competed well in the consumer market, that has to change Must leverage the Microsoft masterbrand – create real experiences that communicate in relevant ways Break the marketing event model, have sustainable experiencesRead more...
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PSFK Conference SF Recap: Using It
At PSFK Conference SF, George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB SF, Planning from the Outside) shared their insight on how genuine consumer dialogue can improve sales. Social networking is the flavor of the month. Clients want to get involved. You have to ask do you want to create or do you want to participate? What value are you handing to a consumer? Big, broad, sweeping statements don’t work here. You have to be direct. (i.e.: Special K; 2weeks10pounds.com) Clients who want to get involved butRead more...
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PSFK Conference SF Recap: Aligning Interests
Max Schorr (co-founder and Community Director of GOOD) spoke at a PSFK Conference SF about aligning business with idealism, and how GOOD has applied this approach to building their company and magazine. We’ve been shooting ourselves in the foot by aligning doing good with altruism. Altruism isn’t fun. Doing good doesn’t have to be altruistic. This makes people who want to do good by being altruistic burnt-out and bitter. How can we exist in the intersection of pragmatism and idealism? GOOD core values = transparency, creativity, authenticity, utility, love Respecting individuals but growing the community. Align people’s interests to betterRead more...
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PSFK Conference SF Recap: Thoughtful Change
At PSFK Conference SF, Jean-Marie Shields (Starbucks) discussed how brands can connect with consumers by converting ideas into Thoughtful Change. Some insights: Traditional Culture = Utilitarian, sell a need, production centered Consumer Culture = only good until 2009, Experiential Re-Imagined Culture = Creative consumption Be close to consumers and understand their need and aspirations to be able to address them and exceed them Surveyed before and after emotions of Starbucks consumers (dreary to peppy) Ways to understand needs and aspirations: - use macrotrend to bring relevance (look sideways), follow them from year to year - ** Wellbeing Trend = physicalRead more...
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PSFK Conference SF Recap: Making Inspiration Matter
At PSFK Conference SF, Gareth Kay (Modernista, Brand New), Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day & Media Arts Lab) shared their views on how people and brands can take inspiration to create change. Some key points: A curious mind can be inspired by anything. You get inspired by adding life to your work rather than adding work to your life. Sources – a glass of wine, just before you drift off to sleep (keep a pen and paper on the nightstand), when you are clearest of thought, and alternatively, when its really stressed. Looking forRead more...
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PSFK Conference SF: Make it With Us
At PSFK Conference SF, Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) discussed how collaborating with consumers and navigating bureaucratic systems have helped them become more agile. Some highlights: - NASA is experiencing a crisis, poor retention, poor awareness, bad follow through – Needs to change Held events for public collaboration Had a NASA rave (Yuir’s Night) Rented a house and made it open for all held BarCamp type events Super Happy Dead House, invited hackers to write space related software Twitter, SecondLife Getting NASA scientists to interact with entrepreneurs (SecondLife to get around red tape) NASA CoLab program, learningRead more...
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PSFK Conference SF Recap: Look & Feel
At PSFK Conference SF, Charles Ogilvie (the man behind Virgin America’s RED Interactive in-flight entertainment system, now at Panasonic) discussed the bold steps Virgin America ha taken to revolutionize the on board experience. Some highlights: Branson’s start-up challenge, “What’s next in aviation? What will move the industry?” The passenger completely controls their experience Crew is more optimized (real time inventory and ordering) The beauty of having a networked environment is the you can make changes to the entire system, and get feedback immediately, and change some more what can we do in a captive environment that will help the entireRead more...
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Teens Are Trading In Facebook For Platforms Like Snapchat And Instagram
The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat
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[New report] Exploring Augmented Reality’s Impact On Brand Engagement
This research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience. The following research identifies different ways that computer vision and AR technology can be used to improve brand engagement and pre-purchase decision-making, and create interactive retail experiences and surface additional product information.
Published June 2018 #advertising #ar #augmented-reality #automotive #brand-immersion #chat-a-researcher #fashion #home #mobile #papers #premium #retail
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Interview: This Blockchain-Based Platform Lets Consumers Take Control Of Their Data
CEO of SHOP John Wantz explains how his company is empowering everyday shoppers by letting them monetize their data while also helping brands foster direct relationships with customers
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Brand Innovation Tracker: June
Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)
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PSFK Launches The CX Playbook
The CX Playbook lays the groundwork for brands looking to build purpose-driven campaigns, products and experiences
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[New report] CX Playbook
The CX Playbook presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands. Today’s consumers have adopted widespread distrust of legacy institutions, driven by a progressive mindset and a higher need for self-sufficiency. In response, brands need to position their products and services alongside purpose-driven initiatives that simultaneously elevate customers and accomplish global good.
The playbook presents readers with an actionable, trends-inspired framework that will attract customers through value-driven brand perspectives and cultivate long-term loyalty by nurturing their progressive lifestyle.
Published May 2018 #advertising #brand-immersion #brands #customer-assistance #deep-dive #deep-dives #packaging-storytelling #premium #product-experience #retail #shopper-marketing #social-impact #store-experience #store-expression
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How Innovative Packaging Is Fighting Throwaway Culture
Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys
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More Pages to Explore .....
