With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse
How Brands Are Encouraging Customers To Reuse Packaging
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[New report] Promoting Social Responsibility With Sustainable Packaging
This research paper explores how companies and brands are rethinking packaging around environmental and sustainability issues to reduce waste and enhance customer engagement in different settings and scenarios. The following research provides an overview of new designs that leverage sustainable protocols, biomaterials, and recycling initiatives to deliver a more eco-friendly experience.
Published May 2018 #design #packaging-storytelling #papers #social-responsibility #sustainable-packaging
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Interview: How eBay Is Targeting Consumers Everywhere They Click
As e-commerce continues to evolve, retailers like eBay must find innovative and inspired ways to connect with and attract consumers to their brand
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How Brands Are Using Stores As Community Spaces
Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction
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[New report] NYC Retail Guide 2018
PSFK’s NYC Retail Guide examines how retailers are raising the bar for excellent customer service and memorable brand experiences through innovative technologies, community engagements and other unexpected retail integrations. In New York City’s crowded retail landscape, retailers—both independent boutiques and legacy names—are setting themselves apart by inviting their customers into an intimate brand relationship, offering uncompromised service, behind-the-scenes looks and last-mile resources.
Published May 2018 #brand-experience #brand-immersion #brick-and-mortar #community-engagement #debrief #guide #new-york-city #nyc #premium #retail #shopping-experience #store-design #store-experience #store-expression #store-guide #technology
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How Brands Are Marshaling Personal Information To Enhance Security And Improve Services
Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services
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How Optimized Ambience Is Helping To Improve Sleep Quality
From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment
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[New report] A Natural Approach To Baby Skincare
This research paper looks at how personal care brands are creating natural skincare offerings that appeal to health and environmentally-conscious consumers. As more millennials enter parenthood, their demands for organic, natural products and authentic brand values are also inspiring similar expectations for their own children’s well-being. Modern brands are meeting these demands by creating natural baby skincare lines focused on plant-based ingredients, verified transparency and sustainable production to build purchase and brand confidence.
Published May 2018 #health #millennials #packaging-storytelling #papers #premium #product-offering #retail #skincare #sustainability #wellness
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Interview: How Kind Snacks Is Implementing Direct-To-Consumer Retail
The snack-food retailer dedicated to wholesome ingredients that are kind to people and the environment is focusing on its e-commerce presence to enhance its connection to consumers
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Op-Ed: Why AI Won’t Replace The Human Touch
The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard
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[New report] Enhancing The Banking Experience With Digital Tools
This research paper explores how global financial services organizations are leveraging cognitive intelligence tools and other technologies to improve customers’ end-to-end banking experiences, while transforming their service capabilities and driving value in a digital marketplace. The following research provides best-in-class examples that explore how companies are enabling customers to save and manage their finances, as well as make secure payment transactions, from app-based virtual assistance to fully-automated bank branches, ensuring seamless interactions across the digital and physical banking experience.
Published May 2018 #ai #banking #chat-a-researcher #customer-assistance #customer-service #financial-service #papers #premium #virtual-shop
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[New report] Elevating Brand Experience Through Store Design
This research paper gives an overview of how companies are redesigning their physical retail locations to ensure an optimal brand experience. The paper examines new ways brands are leveraging their brand values and identities to inspire community, wellness and storytelling to create immersive shopping experiences for their audiences.
Published April 2018 #brand-experience #chat-a-researcher #design #papers #premium #retail #store-design #store-experience #store-expression
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[New report] Designing The New Dining Experience
This research paper examines how restaurants are repositioning the restaurant experience as a gateway to additional lifestyle, immersive and family-oriented experiences that help complement the expected meal. The following research identifies how best-in-class restaurants are integrating innovative designs and atypical features that cater to diners’ needs for family-friendly activities, multi-purpose spaces and holistic wellness, as well as equipping guests with tools that encourage them to dine on their own personal terms.
Published April 2018 #cafe-restaurants #chat-a-researcher #design #dining-experience #food #papers #premium #retail #retaurants #wellness
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How To Build Trust Into The Customer Experience
As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience
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Op-Ed: Why Brands Should Create ‘Invisible’ Experiences
Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background
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Understanding The Key Drivers For Customer Experience Innovation
To attract consumers and cultivate a loyal following, brands need to adopt a value-driven approach to the customer experience
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Interview: An AR App That Enhances How Fans Connect To Their Favorite Musicians
Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist
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Have You Cultivated A Customer Ecosystem That Creates Value?
Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining customers in today's market
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Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model
‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model
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Do You Know How To Show Up As A Purpose-Led Brand?
A roundup of strategies from PSFK's CX Playbook lay the foundation for brands looking to build purpose-driven campaigns, products and experiences that inspire consumer engagement and long-term loyalty
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More Pages to Explore .....
