Welcome to the PSFK SF Conference LiveBlog
Hi, my name is Lauren Isaacson and I will be your liveblogger for this conference. It looks like we have a really exciting program today, so stay tuned for illuminating thoughts from a diverse field of...
View ArticlePSFK SF Recap: Trends – Should You Care?
PSFK Conference SF began with a thought-provoking presentation from Ed Cotton (BSSP, Influx Insights), speaking on why trends and inspiration matter – and how you can judge and use them. Some key...
View ArticlePSFK Conference SF Recap: SF Snapshot
What makes the Bay Area tick? Bay Area locals Colin Nagy (Attention), Kevin Allison (Financial Times), Liz Dunn (Funny or Die), Jeremy Townsend (Ghetto Gourmet), and Amit Gupta (Photojojo, Jelly)...
View ArticlePSFK Conference SF Recap: Shape the World
Chris Riley (Apple) talks about the three Bay Area residents that have shaped his world. Some highlights from his inspiring talk: - You are in the crucible. The crucible of ideas. - #1: Stuart Brand,...
View ArticlePSFK Conference SF Recap: New Art
At PSFK Conference SF, gallery owner Jen Bekman (20×200) discussed how technology has changed how artists work and their relationships with their patrons. Some highlights: - Jen Bekman’s gallery has...
View ArticlePSFK Conference SF Recap: Behave
At PSFK Conference SF, Josh Handy (Creative Director, Industrial Design) and Nate Pence (Creative Director, Brand Communications) of Method shared their insights on how design can mirror and shape an...
View ArticlePSFK Conference SF Recap: When Words Are Not Enough
At PSFK Conference SF, George Murphy (Modo Group) and John Pollard (Microsoft) discussed how Microsoft is bringing its brand to life, and how companies can use new approaches to reaching their...
View ArticlePSFK Conference SF Recap: Using It
At PSFK Conference SF, George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB SF, Planning from the...
View ArticlePSFK Conference SF Recap: Aligning Interests
Max Schorr (co-founder and Community Director of GOOD) spoke at a PSFK Conference SF about aligning business with idealism, and how GOOD has applied this approach to building their company and...
View ArticlePSFK Conference SF Recap: Thoughtful Change
At PSFK Conference SF, Jean-Marie Shields (Starbucks) discussed how brands can connect with consumers by converting ideas into Thoughtful Change. Some insights: Traditional Culture = Utilitarian, sell...
View ArticlePSFK Conference SF Recap: Making Inspiration Matter
At PSFK Conference SF, Gareth Kay (Modernista, Brand New), Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day & Media Arts Lab) shared their...
View ArticlePSFK Conference SF: Make it With Us
At PSFK Conference SF, Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) discussed how collaborating with consumers and navigating bureaucratic systems have helped them become more agile. Some...
View ArticlePSFK Conference SF Recap: Look & Feel
At PSFK Conference SF, Charles Ogilvie (the man behind Virgin America’s RED Interactive in-flight entertainment system, now at Panasonic) discussed the bold steps Virgin America ha taken to...
View ArticleTeens Are Trading In Facebook For Platforms Like Snapchat And Instagram
The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat
View Article[New report] Exploring Augmented Reality’s Impact On Brand Engagement
This research paper explores how companies and brands are leveraging the mobile camera to enhance the customer experience. The following research identifies different ways that computer vision and AR...
View ArticleInterview: This Blockchain-Based Platform Lets Consumers Take Control Of...
CEO of SHOP John Wantz explains how his company is empowering everyday shoppers by letting them monetize their data while also helping brands foster direct relationships with customers
View ArticleBrand Innovation Tracker: June
Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)
View ArticlePSFK Launches The CX Playbook
The CX Playbook lays the groundwork for brands looking to build purpose-driven campaigns, products and experiences
View Article[New report] CX Playbook
The CX Playbook presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands. Today’s consumers have...
View ArticleHow Innovative Packaging Is Fighting Throwaway Culture
Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys
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